Need to Shift your Culture? Try using the Fish! Philosophy

John Christensen, CEO of Charthouse and Dr. Sue Cain of the Corporate Learning Institute recently chatted about the importance of shifting corporate culture and engaging employees using the Fish! Philosophy. This timely interview will help you see new ways to increase motivation and engagement with your employees. The Fish! philosophy-play, make their day, choose your attitude and be there provide an essential recipe for leading your company’s four generations.

Sue Cain: John, you created the Fish video organically in Seattle’s Pike Place market. Was it inspiration at first sight?

John Christensen: There was a eureka moment when I saw the Fish mongers in Seattle’s Pike’s Place Market. I saw them hugging their customers, changing their world through how they serve people. The language of the Fish Philosophy was already there, already developed. Fish mongers were living these concepts: choosing your attitude, being present each day for each customer. You choose how you are going to show up today. The happiness movement started 10 years ago and is still present today.

Sue: How do you create a happy culture?

John: The culture is built on language. Choosing how you show up and having a creative, playful environment are key pieces.  Job security also helps people engage with their work. How sad is it to be in a “waiting mode” in “work purgatory”? What a weird state to be in. How can we help people come alive?

Sue: Your four philosophies help create a culture check. Looking at the first concept of “Play”, today it is about being creative and innovative in the workplace and coming alive.  Your second philosophy, “Make Their Day” means your workers have to engage beyond the surface level with each other.

John: Right. You have a choice about how you show up and how you’re engaging with other people. I’m not saying be happy all the time, but rather be aware that you have a choice about how you “show up” to people. A recent nursing study said that a nurse can tell before a surgery how long recovery will take based on the attitude of the patient.

Sue: Exactly. Pessimism can be very useful, but when it’s overdone it will have a consequence for the organization. Your concept “Be There” is about how you’re showing up to others.

John: This philosophy is about “who are you being while you’re doing what you’re doing”. It is most important to be present in the moment so that you’re able to see opportunities to serve people. We should each be asking: how can I use my attitude to see opportunities right in front of me to make someone else’s day?

Sue: On another note, really strong corporate cultures that facilitate adaptations to changes quickly show stronger financial results. In other words, the ability to “quick-change” builds a bigger return. There is evidence that a positive culture is a financial advantage for companies.

John: And another important question: are you creating a safe environment? Do people feel safe making important decisions?

Sue: In a culture that affirms learning, employees are more successful. We have a CLI whitepaper addressing the 4 current generations of workers and their preferences in workplaces. Your Fish Philosophy is an excellent framework to providing a check-up on these cultural needs.

John: Unfortunately, cultures generally just happen in organizations. Most companies do not consciously think about this when defining mission, vision, and values even though it’s important.

Sue: We’ll be offering a “train the trainer” session on culture shifts this fall at Charthouse. We have a step-by-step roadmap for companies to shift towards an effective culture. The “Time and Difficulty” model gives an idea of the commitment involved in making these changes. We start by using the Denison culture survey to assess the current culture of the company and identify strengths and weaknesses to improve upon. One of the great things about the Fish Philosophy is that it is not about fixing the past but rather about guiding the future.

John: Exactly. It’s more important to look to the future and plan how to get there rather than examine the past mistakes.

Sue: That’s why we help clients roll out a “battle plan” to help companies get to their ideal future vision.

John: It starts with one person. That one person’s attitude can shift a whole department and then move throughout the whole organization. The next step is the reinforcement of this changed culture.

Sue:       Thank you so much for joining us today John. For our listeners, John can be reached by email at either:

John@charthouse.com

John@fishphilosophy.com

In addition, www.charthouselearning.com  features the Fish video, which can be used in many ways: a starting point, a talking point, and a learning tool for organizations.

CLI Announces: The Leadership Interviews- a Series of Interviews with the World’s Top Organizational Leadership and Learning Authorities

CLI and Meade Corporation have collaborated on a special series of articles featuring cutting edge leaders featuring Jim Kouzes (The Leadership Challenge), Elliott Masie (Masie Learning) and Daniel Pink (author of “Drive- The Surprising Truth About What Motivates Us” ).

How to Increase Your Organizational Training ROI:An Interview with Learning Guru Elliott Masie

By Susan Cain, Ed. D. and Ben Knerr, The Corporate Learning Institute, and Allison Lizzadro, M.A., Meade Corporation.

This article focuses on Elliott Masie, who heads The MASIE Center, a Saratoga Springs, NY think tank focused on how organizations can support learning and knowledge within the workforce. He leads the Learning CONSORTIUM, a coalition of 240 global organizations cooperating on the evolution of learning strategies, including CNN, Wal-Mart, American Express, Farmers Insurance, Emirates Airline, Starbucks, General Electric and Fidelity Investments.

Why Masie Matters
There are some very exciting things currently happening in the field of organizational development and training, and Elliot Masie knows what they are. Elliott Masie is an internationally recognized futurist, analyst, researcher and organizer on the critical topics of workforce learning, business collaboration and emerging technologies. He is the editor of Learning TRENDS, an internet newsletter read by over 52,000 business executives worldwide, and a regular columnist in professional publications, including CLO Magazine. He is the author of a dozen books, and is the convener of Learning 2012.

“There are important evolutions happening currently that improve upon the developers ability to effectively train individuals in an organization. The first major evolution is that the majority of the learning design is shifting from being done by the developer to being done by the learner”, Elliott Masie noted. Masie has been working in the training and development field for more than four decades. A self-titled “original nerd,” Masie found himself fascinated with the merging of the organizational development and change management fields. He has since worked in a variety of organizations and positions in the field ranging from IBM to Bobby Kennedy’s political campaign.

Shifts in the Organizational Learning Landscape
According to Masie, the organizational field has not yet arrived. While the marketplace has evolved and is evolving, the field itself is still evolving and learning about the complex ways in which humans learn and apply that knowledge. The main advance in the field in the last few decades have been an increase in sophistication around how developers deliver their knowledge as well as in the way learning and impact is tracked.

“There have been three major shifts in the way learning is perceived in general. The first is the shift has been in the way the field tracks the changes that it implements in individuals to a more evidence-based system in the context of making an impact on individuals. The second shift is to acknowledge that spending time in one type of training or learning provides a valuable learning experience for other roles in the organization, i.e. relevance-based learning. The third change in the field is to shift away from peppering individuals with unnecessary knowledge to being based on the specific needs of each individual so that they can be the best contributor they can be”, Masie recently commented.

The Movement Away from Theory Toward Practice and Meaningful Measures
Masie believes that organizational learning is moving away from theory toward greater usefulness and applicability to the learner, and it is also becoming more visual. “What Apple did for usability with the iPad is what developers need to do for their learners in the field. The next major change is in the tech field with the availability of affordable video options. As new video tech begins to become available and affordable, this opens up new avenues for learning opportunities.”

Taking a tip from Masie, there are a few steps that organizations can take to make the most of current organizational learning research. Masie explains, “Most organizations are not linking research to what they are actually doing on a day-to-day basis. Training developers have not been able to discover a single variable relationship that exists between a price paid for training and training time spent. Most of what the field currently calls “ROI” is actually a range of guesses between a naïve number on one end and a mildly fraudulent number on the other end”.

Rather than measure learning ROI, Masie suggests that it is much more effective to focus on the development of leaders who can support the rest of the talent performance in an organization. “While most of the research being done on learning and collaboration is valid, the field as a whole must ask how we can use different processes to increase learning and close the gap between research and proactive application”, he asserts.
Key Learnings
Taking into account the gap between training and application, there are some important aspects of training that leaders should be paying attention to. The most important questions to ask are,

• What can we do for learners that they cannot do for themselves?

• How can we make learning accessible to learners when they need to most?

• What can we create as learning functions that learners can do themselves or way better?

As always, Masie has ideas about the above questions. “To answer these questions, we can offer great classroom instructors, useful e-learning platforms, and build an environment of social collaboration to optimize learning. Learning leaders can set up an environment in an efficient way so that learning is maximized”, he stated. For more information, visit http://masie.com/MASIE-Information/who-is-elliott-masie.html.

About the bloggers
Susan Cain holds a doctoral degree in Organizational Leadership and is a partner at the Corporate Learning Institute. Contact her at scain@corplearning.com. She is an adjunct business school professor and Pfeiffer author. Allison M. Lizzadro holds a Masters degree and is the Training and Development Manager at Meade, a Specialty Electric and Utility Contractor in McCook, Illinois. She can be reached at al@meade100.com.   . Ben Knerr is pursuing his undergraduate degree and serves as adventure coordinator at The Corporate Learning Institute. He can be reached at bknerr@corplearning.com.

Finally! A Great New Resource for Developing Problem Solving and Innovation in Your Organization

Thoughts from CLI partner Sue Cain, Ed. D.

The origins of the famous and by now trite proverb, “May you live in interesting times” has always been thought to be based on a Chinese curse. But it turns out that theory has undergone scrutiny. The phrase may be more closely linked to the Chinese proverb, “It’s better to be a dog in peaceful times, than a man in a chaotic period.”

Indeed.

Today we have economists telling us that the on-going turbulence in the market has no easy fix and is taking no quick exit. It used to be that before 2007, the economists on the fringe were predicting an economic downturn. It was the mainstream economists that painted a more hopeful perspective. Now the situation has reversed. The mainstream economists are predicting continued turmoil. It is the fringy ones now that are predicting recovery and an optimistic future. What does that mean to organizations as they seek to survive and even grow in the turbulent marketplace?

In 2010, the McKinsey Quarterly (No. 1) captured the issue by focusing on a series of articles aimed at helping organizations develop the agility needed to survive and even thrive. ‘The macroeconomic uncertainty that continues to pervade the global economy calls for a more dynamic approach to managing and setting strategy. Companies need to get their senior leadership teams to collaborate more effectively so that as events unfold, they can quickly surface critical issues, gather intelligence, conduct analysis debate its implications, and make decisions.”

Being nimble, engaging organization-wide innovation and capturing game-changing opportunities will become increasingly important as markets shift in fast and unpredictable ways. But how can you prepare your workforce to develop the rigorous innovation skills to manage growth in this rapidly changing time?

A small but growing company based outside Chicago in Evanston, Illinois offers a much needed and comprehensive approach to building innovative muscle in your organization. FourSight is an organization that helps transform the way that organizations think. The firm has developed a strategic training process that offers stepping-stones to build skills as well as actual strategic output. The learn it -and –apply -it process they developed is called the FourSight Strategy, and can be found at (www.foursightonline.com). Amazingly, this learning process is available in accessible formats and is easy to buy and apply. FourSight users includes an impressive list of clients like The Center for Creative Leadership, Disney, Google, HP, MIT, IBM, Kraft and Kellogg.

Sarah Thurber, FourSight partner explains why her company’s growth has exploded; “There are four stages of the innovation process”, she cited. “Clarifying, ideating, developing and implementing. Once you determine everyone’s preferred thinking profile, teams can quickly see their strengths as well as challenges to creating breakthrough thinking together.”

The tool that helps individuals and teams determine their own preferred thinking and innovation approach is called “Your Thinking Profile”. The profile measures your level of preference within each step of the innovation cycle. For example, you may have a disproportionate number of team members preferring one-step in the cycle, say for example, ideating. This leaves the team vulnerable to focusing on the other steps needed in the breakthrough process. Your team will want to place less emphasis on clarifying the issues, developing alternative solutions and implementing results. This awareness can alter the team’s predetermined course and help them kick-start their innovative performance.

A newly developed resource called “Your Team Report” allows your team or group to view a comprehensive report and develop an action plan to optimize their chances for an innovative performance. But FourSight does not end the learning process there. To develop skills in each of the four quadrants, there are tool cards that can serve as innovation catalysts. The deck of 20 cards includes problem solving and innovation tools useful on a daily basis to think through opportunities. Lastly, the company has developed “Your Innovation Station”, a walk-through workbook that serves as a template from clarifying opportunities to implementing solutions.

Transforming the way that organizations think is a big job. Seldom does a small research-based company develop such a comprehensive platform of tools that are affordable and as useful as the FourSight thinking team has done.
CLI has developed two new workshops that focus on implementing FourSight skills in your organization;

• Building your Team’s Innovation Strategy  (Click here to download)
• The Innovation Station Workshop: Launch a Real Time Challenge! (Click here to download)

Both workshops offer the skills and tools to build problem solving and creativity in your organization. Email Sue Cain, CLI Partner, at scain@corplearning.com or call us at 1-800-203-6734.

Sue

How Increasing Positive Leadership across Worker Generations Helps Organizations Thrive

By Susan Cain, Ed.D. and Vincent Pelusso, The Corporate Learning Institute, www.corplearning.com

Leaders in any organization set the pace and expectations for followers. In this economy, we see so many issues occurring because leaders feel the “pinch” of financial demands at work and the “crunch” of employee motivation. How can leaders engage followers in developing positive thinking skills?

Peter Cappelli, author and expert on the changing workforce, says that the old management style of leadership will not be effective in the future. He noted that for the first time, there are currently four generations working today. These are the traditionalists (born before 1946, the baby boomers, born after 1946 until 1965, generation X, born after 1965 until 1982, and Generation Y, born after 1982. The baby boomers currently make up the bulk of the workforce, and they are retiring at a slower rate because of the recession. It is interesting to think about the hand-off’s that are occurring at every organization as traditionalists and baby boomers struggle to gain technical abilities and the Generation X and Y’s struggle to gain expertise and knowledge. How can leaders help to meet the needs of these four generations?

One answer lies in helping leaders understand the motivators for each generation. Baby boomers are (still) after results, and work long hours to achieve them. Generation X and Y are after more work/life balance. A smart leader would see that there is a natural fit between helping traditionalists and baby boomers learn technical skills as they teach generation X and Y their expert knowledge. Cappelli thinks this natural fit of needs calls for a new leadership model. The new model would allow younger leaders from generation X and Y to ask for the knowledge and skills that they need coaching baby boomers and traditionalists on technical skills. This consultative model is similar to the Marines model of mentoring. Younger leaders collaborate with older leaders to transfer their knowledge while they coach technical skill development.

This new model calls for a positive approach to leading others. To help facilitate a positive leadership culture, ChartHouse Learning has developed a series of leadership workshops to help leaders focus on how they can be the leader that others choose to follow. The Fish! For Leaders Series is a useful tool to help leaders create a culture or community of possibilities. The series has four themes, which include workbooks and videos. The four themes are “Be There”, “Choose Your Attitude”, “Who Are You Being?”, and “Play”. According to Harry Geist of ChartHouse Learning, the series is useful in helping leaders understand the impact that they make, and how they show up to others. The series offers much to leaders, and can be purchased at www.charthouse.com.

Changing your culture using the Denison Culture Survey

Dr. Susan Cain, and Vincent Peluso, The Corporate Learning Institute

The Denison Culture Survey is a useful tool for organizations to understand their cultural strengths and weaknesses. What is culture? Culture is the “code” that signals the behavior of people in your organization. It is those unseen forces that guide behavior.

In all organizations, there are both problems and opportunities to optimize the organization’s culture. Problems felt by employees include “I don’t feel comfortable speaking up” or “what I do doesn’t matter around here,” or “I get in trouble for doing the right thing.”  Point to a need to fully understand and organization’s culture. But improving culture is difficult if there is no way to assess it.

The Denison Culture Survey was created by Dr. Daniel Denison to help organizations understand the link between culture and performance. Dr. Denison conducts on-going research to help determine the cultural links to organizational performance. Research that he conducted in 2009 on 1,076 organizations found that high performing organizations have similar cultural strengths. These strengths can be separated into four performance quadrants critical to the success of any organizations.

The quadrants include:

• Clarity and ability to execute a mission and purpose.
• Consistency in indentifying values and agreements to action.
• Optimizing employee involvement and development.
• Adaptability to meet customer needs and future organizational learning needs.

In the book Built to Last: Successful Habits of Visionary Companies, James C. Collins notes that visionary companies must lead with a vision and be adaptive. The Denison Culture Survey captures tension within an organization as it attempts to meet its vision and yet remain adaptable.  The survey, when taken by employees, allows for difficult conversations to occur between key people about their beliefs and assumptions regarding the organization.  The survey results help key individuals understand what needs to be done about issues that are impacting business performance.

Tim Kuppler, President of Denison Consulting, states “the survey is really critical and is a very simple tool with common language that people seem to get, whether it is top executive, a production line worker, or a volunteer.”

Kuppler was a recent guest on CLI’S blog Talk Radio show, which can be heard at If you would like to listen to the show, click here:

http://www.blogtalkradio.com/corplearning/2011/09/15/the-denison-culture-survey .

Today’s Vital Need for Corporate Experiential Learning

A small team of mixed-aged employees gather around a 13-foot wall at Marriott’s Hickory Ridge Conference Hotel outside Chicago.”I can’t climb this wall alone!” one offers, “I have a bad knee”, another one comments. Finally, a woman steps up after surveying the wall. “I think I see a way to do this!”, she exclaims. The group is from a large, well-known energy company, and are participating on a one-day team building session designed to combine discussion with active experiences on what is called a “ropes course. “As the discussion evolves, the group develops a plan, considers individual roles and forms an approach to hoisting each person over the wall. “This is not different than an actual project at work”, Tim Buividas, partner of the Corporate Learning Institute stated. “What we are doing is allowing time for the group to develop a blueprint before they take action on a project, and then execute on that project”, he commented.

Experiential learning is not new. Its earliest beginnings are rooted in programs like Project Adventure and Outward Bound. Corporations around the world adopted outdoor experiential learning as evidenced by a famous segment in the 1990′s sitcom Murphy Brown. Its use began to diminish, as other popular concepts replaced them, from the emotional intelligence movement to strengths-based leadership. But like the timeless needs that corporations have for personal commitment, team collaboration and innovative risk-taking, experiential learning continues to thrive.

“Let me give you a definition of experiential learning”, Buividas offers. “Experiential learning activities include any active learning experience that offers a chance to learn from failure, success and everything in between. It has to include the possibility of transferring learning back to the workplace. Examples of active learning or experiential learning activities include ropes courses, problem solving games, and many indoor events.  Any indoor active learning session includes a learning cycle. For an experiential session to be effective, participants have to experience, review, discuss, and apply their experiences”, Buividas concluded.

Can experiential activities help your individual contributors, teams and leaders develop collaboration and problem solving skills? According to CLI partner Dr. Susan Cain, that depends. “We use experiential learning as a select tool to help build performance in very specific areas, like increasing trust, what we call risk support, and active collaboration”, she commented. “CLI is in the business of helping clients develop and sustain performance. We enter most client organizations on a long-term basis, and use ropes courses or indoor activities prescriptively to build specific capabilities. So for example, one client may need to create a culture shift, and we will employ assessment tools, classroom discussion with outdoor experiential activities”, Cain noted.

 Readers and listeners can view CLI’s new video on Youtube at http://www.youtube.com/watch?v=SqhavF5-jSE.

 For more information about how your organization can benefit from experiential activities, contact CLI at scain@corplearning.com.

A Deeper Dive into Understanding the Fish! Philosophy

This week on our blog talk radio we talked with Harry Geist of ChartHouse learning about how the FISH! Philosophy impacts an organizations culture and performance.
The Ranken Jordan Pediatric Specialty Hospital based in St. Louis, Missouri is a prime example of how the FISH! Philosophy has been put to use organization wide. Readers of this blog and listeners of the Blog Talk Radio podcast will recall that the FISH! Philosophy engages employees by offering four principals that motivate; be there, play, make their day, choose your attitude.

Harry Geist of ChartHouse explained that the four FISH! principles involve the following organization applications:

1. Be there – This opportunity involves a challenge for employees to dedicate themselves to critical interfaces with others. This principal asks employees to stop multi-tasking and to be fully present in interactions with others

2.  Play – Play is an attitude. People with a playful attitude are serious about their work but they find ways to have fun doing it. They are enthusiastic and energetic. They provide more genuine customer service. Their curious, “what if we try it this way?” mindset leads them to more creative solutions.

3. Make their day – This offers organizations the challenge of helping employees look out ward so that they can improve their impact with those who they work with as well as their customer base.

 4. Choose your attitude – Choose your attitude is a call to order for employees to reframe their thinking to a positive, mental state. Employees are asked to see the possibilities in work situations that lead to positive results.

Harry further elaborated on these four concepts “when you’re fully present for others you can better see the opportunity to create a playful, memorable experience and make their day. An attitude of presence and an intention to delight people flows from the attitude you choose and it nurtures a natural, helpful attitude.”

According to Harry Geist, “The Ranken Jordan Pediatric Specialty Hospital consistently achieves 98% patient satisfaction and 97% employee retention. It has earned a national reputation for excellent, innovative care, and annual revenues have increased ten-fold over the past decade.”

You have to ask yourself, what is a more powerful motivator for organizational performance, negative or positive reinforcement?  One size fits all top down management isn’t going to produce the same performance results that a motivating and positive culture can produce. Research supports the ideas that workers of all generations prefer work environments that are supportive and congenial.

At Ranken Jordan Pediatric Specialty Hospital, everybody knows both the value system and expectations that relate to FISH! From organization leaders to facilities staff, employees are encouraged to recognize positive impact that workers make patients lives. For example, one of the facilities managers at Ranken noticed that a young patient enjoyed watching him work. Each week the facilities manager takes this young patient to observe the start up of a generator. Other employees are recognized for their contributions to patient’s lives by simply holding a baby while a mother completed paper work.

In the organizational development world, we call occurrence like the ones above “artifacts” because they are visible signs of an invisible culture. When you see the positive impact that a culture has on recognizable behaviors like there you have to consider how the culture was built to support the behaviors.

Harry Geist let listeners to the podcast know that FISH! “is not just a video that you put in on a Friday afternoon. It’s an invitation to try something new out in your life through the language of FISH! and see the impact it has for you, your relationships, and how you experience work and how others experience you.”

The bottom line is that engaging employees by creating an enriched job environment is a very important but invisible function that organizational leaders must perform to remain competitive. If an organization practiced FISH!’s four goals of engagement, be there, play, make their day, and choose your attitude and organization would be well on its way for developing cultural success.

Keys to a Successful Search Engine Marketing Campaign and the Three Cs of Social Networking

This is a two part blog written by Corporate Learning Institute interns Ronald Skubisz and Vincent Peluso. By the end of the blog you will learn simple tips how to optimize your website by purchasing Google key words and working with SEO companies and successfully create a social media presence

Keys to a Successful Search Engine Marketing Campaign
By Ronald Skubisz

Over the past decade the explosion of the internet and web-enabled mobile devices has dramatically shifted the way we search and communicate with each other.  With nearly 9 out of 10 consumers using the internet to search for local businesses and more than one billion searches each month, the internet has become a battle ground for consumer’s attention.  Companies have been forced to develop new and innovated marketing strategies in order to set themselves apart from the heard.  Search Engine Marketing (SEM) has become a powerful tool for companies to direct potential customers to their websites.  There are main 3 types of Search Engine Marketing strategies.

• Pay Per Click (PPC):  an advertising strategy, where advertisers pay a hosting service to distribute their ads, on a per click basis.  Advertisers normally bid on a set of related keywords or phrases often searched by their target audience.
• Organic SEO:  an advertising strategy which involves no sponsored links or paid campaigns.  This strategy is designed to increase traffic volume, quality of traffic, and increased search engine ranking, by optimizing website content.
• Social Media Optimization (SMO):  an advertising strategy which uses a variety of social media activities, rather than search engines, to connect with their target audience.  The keys to SMO are to have a strong social media presence (Facebook™, Twitter™, YouTube™, and a Blog), build relationships with audience, ability to communicate with audience, and have a consistent message throughout all channels.

There are three Search Engine Optimization keys to insure the success of any Search Engine Marketing campaign: Quality Site Content, Keyword Analysis, and Continue Analytics

1. One of the most important steps a company can take in optimizing their internet presence is by providing quality content on their website.  A company whose website contains quality content will often hold a higher rank among search engines, higher organic link rate, longer audience attention, more conversions, and a greater return on investment (ROI).
2. Contrary to the misconception that all keywords create increased traffic, ineffective keywords can turn any campaign into a lame duck.  When choosing the appropriate keywords or phrases, it is imperative for marketers to identify the words or phrases which are the most effective.  There are several sites which offer free keyword analytics, such as Google Keyword Tool, Wordtracker, and Webmaster Tool Kit.
3. If there was one piece of advice I could pass along to every company it is this, “the successful launch of a SEM campaign is only half the battle.”  One of the main culprits behind any failed campaign is due to the “launch and forget” mentality.  A successful SEM campaign requires continued analysis and adjustment in order to achieve the desired marketing objectives.  If a company is unwilling to invest the necessary time and personnel, their campaign is bound to fall on the wayside.

Important Reference Sites

• What is Google Adwords?: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6084Google Analytics:

http://www.google.com/analytics/

• Things to Avoid When Running an SEO Campaign

http://top-seo.rajakam.com/2011/07/ten-things-to-avoid-when-running-an-seo-campaign/

• Top 4 Keyword Research Tools

http://weblogs.about.com/od/searchengineoptimization/tp/KeywordResearchTools.htm

On the topic of bringing traffic to websites, the three Cs of social networking give simple ways to improve traffic into your social networking sites.

The Three Cs of Social Networking
By Vincent Peluso

Social networking sites are great to keep in touch with friends, meet new people, and even promote an organization. With social networking sites being free to sign up, it is a cost effective way to push business and continue getting your name out to the public. But there are a couple things that should be noted before signing onto one of these sites.

While potential clients may have one social networking site, it does not necessarily mean they have them all. A Twitter™-only user would not be inclined to switch over to Facebook™ just so they can receive updates about your organization. It is simply out of the question, so getting out there on every single format is necessary.

How to Get Started with Social Networking Sites:

1. Facebook
If you are looking to join Facebook go straight to facebook.com. You will be asked to sign up by giving a name and valid email. Once started make sure to find the people you know and add valid information so that friends and peers can identify you.

Once you are signed in and started on http://www.facebook.com/, go to http://www.facebook.com/pages/create.php?ref_type=sitefooter to create a page. Give the exact name of your company, upload a photo of your business, find fans, and give basic information about your company so anyone interested can find it.

2. Twitter
By going to http://twitter.com/ you can start up your twitter page by giving a full name, valid email address, and a password. Once you are signed in find people who will follow your organization. Simply post updates by typing under “What’s Happening?” on the main page.

3. Blog Talk Radio
Blog Talk Radio is a free way to promote your organization through podcasts. To sign up for Blog Talk Radio, go to https://secure.blogtalkradio.com/register.aspx. This is where you give a username and a password to sign up. On this step you also give the name of the show and choose what the subject matter will be to attract fans.

Once you have set up your profile you can schedule your shows. In scheduling a show you choose the length, time, and date of your show. When it comes close to show time, call the number that is given as the host number and enter your host ID. All that is needed for Blog Talk Radio is a phone number (preferably NOT a cell phone as they are prone to cut in and out at times). Callers will be given a separate call-in number. Make sure if you have a guest to give them the call in number before the show starts so there is no confusion while being live on the air.

Blog Talk Radio can also be promoted through Facebook and Twitter by going to http://my.blogtalkradio.com/user/settings.aspx and adding them as other sites of your organization.  In “Studio,” which is the second option in the main drop box, when the show is live you can instantly promote shows by clicking “Post to your Network.”

Now that you have set up your company’s vast list of social networks, what do you do?

1.  Concise
One misstep that is easy to make while managing multiple social networking sites is inconsistency. A plethora of randomized quotes and information may give the impression that there is a lack of organization. Less is truly more in the occasion of updating your sites. Your followers are not interested in reading multiple postings daily. This may result in being blocked from newsfeeds or even deletion which would take away the ability to communicate with your audience. Make sure that what you are putting on these sites is clear and concise.

2. Coordination
Themes are extremely vital to coordinating what message your organization wants to get out. One general issue should be focused on in an appropriate time frame. The written blog is the best place to start when developing a topic because when complete, it gives an outline that can be followed for the week to come. This may call for approximately four to five postings on a topic to have it fully explained. Some of these posts may even be cross promotion. (See chart below).

3. Cross-Promotion
By cross promoting your sites, no one is left out of the loop. Every week CLI’s podcasts are recorded on the free site Blog Talk Radio™ and then posted to Facebook (as seen in chart above) so that people who do not visit Blog Talk Radio at all or on a regular basis can listen into the show. Promotions through Twitter and LinkedIn™ let followers know what time the show will be and where to find it.

As you sign into these sites in hopes to speak directly to your target market make sure to consider the three Cs of social networking:

• Be concise
• Focus on coordination
• Cross promote all of your sites to get the word out

Following the three Cs will ensure a more organized and easy to follow social networking base that will bring more people to your networking sites to promote what you have to offer.

An Interview Fish! Founder John Christensen: How ChartHouse Created an Innovative Training Empire

By Dr. Susan Cain

Today’s blog focuses on the innovative approach to training that ChartHouse Learning has brought to the training field. ChartHouse CEO, John Christensen, is a pioneer in the field of bringing innovative ideas to the training world. John, a filmmaker by trade, was busy working in Seattle one year near the Pike’s Place Fish Market. He noticed some commotion and shouting going on at the other end of the open air market and went to investigate. What John found were fish mongers engaged in having fun at work engaging customers and enjoying each other. Upon further investigation, John found that the customers who benefitted from this high level of engagement were delighted and energized.

More importantly, they bought fish! John quickly saw that this dynamic environment could become the basis for training videos focusing on customer service. What he didn’t see was the worldwide impact that the concepts would make on organizations beyond customer service training. Organizations throughout the world have embraced Fish! to engage employees, improve their cultures, institute the concepts of fun and innovation at work, and currently, the health developed leaders. ChartHouse is continuing to help organizations by developing a series of leadership training tools.

The four concepts of Fish! easily apply to leaders and their functional roles; be there, make their day, play, and choose your attitude. What is next on the radar for ChartHouse? ChartHouse is continuing to develop full scale organizational development initiatives using the Fish! Philosophy. These initiatives keep up with ChartHouse’s corporate values, mission, and vision and continue to fuel their innovative training empire.

Today we spoke with John Christensen on Corporate Learning Institute’s BlogTalk Radio. To listen to the podcast visit (http://www.blogtalkradio.com/corplearning/2011/07/19/charthouse).